Sedu Pro Ionic Ceramic Tourmaline Flat Iron

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy or rebellious hair for long-lasting results. Sedu’s patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair.

Sedu flat irons were a huge hit backstage at this year’s Emmy Awards. Several celebrities including Geena Davis, Kathy Griffin, Jennifer Love Hewitt, Annette Benning, Debra Messing, Stockard Channing, Candice Bergen, Lisa Kudrow, Kyra Sedgwick, Jaime Pressly, Megan Mullally and Jane Kaczmarek received Sedu Flat Irons.


Sedu was also a popular item backstage at the 2006 Fashion Rocks Week, a NYC star-studded week that celebrates the best in both the fashion and music industries. Backstage guests included Christina Aguliera, Beyonce, Bon Jovi, Jamie Foxx, Faith Hill, Tim McGraw, The Black Eyed Peas, Jay-Z and Kanye West; as well as other top performing artists.